Brielle Valle Consulting

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Globalization: The Dimensions of Culture in Your Workday

Last week I said I would delve into some elements that contribute to workplace conflict. The root cause is more often than not an absence of communication.  Under that, though, there are cultural elements at play. This makes communication all the more challenging. Social norms and cues are not only interpreted differently, they have wholly different meanings.

To help your empathy levels increase (essential to creating a culture of respect) here are some cultural structures that will serve you well to understand. Keep in mind there will always be scales of these concepts. The more you learn about your team and work environment, the more you can adjust your ability to see there isn’t a “right” and a “wrong.” Sometimes, it’s as “simple” as the fact there are different perspectives of and around the world. Social psychologist Geert Hofstede studied these five cultural dimensions at length.

Individualism vs. Collectivism

Individualism focuses on one’s own interest. The priority lies with the singular person alone. Macro cultures of individualism include the U.S. and Canada. Collectivism, on the other hand, reflect feelings that the group or society should receive top priority. Some societies that follow this notion include Greece and Hong Kong.

Power Distance

Power distance reflect the extent to which members of social system accept the notion that members have varying levels of power. High-power (HP) distance suggests that leaders make decisions simply because they are leaders. HP examples include France, Japan, and Spain. Low-power (LP) distance suggests that social system members do not automatically acknowledge the power of a hierarchy. Examples of LP include Germany, Ireland, and the U.S.

Uncertainty Avoidance

Low uncertainty avoidance is reflected by people who accept the unknown and tolerate risk as well as unconventional behavior(s). Countries with low uncertainty avoidance include Canada, Australia, and U.S. Whereas high uncertainty avoidance is characterized by people who want predictable and certain futures e.g., Israel, Italy, and Japan.  

Masculinity – Femininity

A masculine culture emphasizes assertiveness and the acquisition of money or material objects. It’s also coupled by a de-emphasis on caring for others. Unsurprisingly, when compared to above cultural trends, Italy and Japan fall under the masculine identity. Femininity, however, places high importance upon personal relationships: from concern for others to high quality of life. (You guessed it! Some examples include Sweden, Denmark, and Norway.)

Time Orientation

There are two forms of time orientation: long-term and short-term. Long-term is characterized by a long perspective – you’re focused on the future. You value persistence, perseverance, saving, and being able to adapt. Conversely, short-term is when you are focused on the present or past and consider them more important than the future. Short-term is also characterized by seeing value in immediate gratification - yet importance in tradition and fulfilling social obligations.  

The examples included hereto are to demonstrate the stark differences from nation to nation. While a macro perspective, these nuances and variance among us can be just as distinct, even if two people grow up down the street from one another. Think of someone you work with whom you find yourself at odds with often. Now take these dimensions into account. What did you discover? Understanding how our counterparts view view the world is a just a piece of the communicative puzzle, but it’s a great place to start.

 

Concepts and terms gathered by Peter G. Northouse: Leadership Theory and Practice.